My interest in design and print began in 2009 when I was asked produce a t-shirt line and identity for an urban streetwear clothing brand. Naturally (lol) I transitioned into the health and beauty sector where I gained most of my skills in the fundamentals of design, print, advertising and brand management through many years of in-house roles. 

As a resident creative for both a UK-based hair extensions company, and a globally-recognised organic cosmetics brand, I crafted a variety of advertising materials for B2B and B2C audiences, packaging, training manuals, digital assets and magazines. I also learned an awful lot about point-cutting and what fringe suits your face shape, but I try not to include that in my services.  

In my spare time I love to tinker with personal projects and freelance work on the side. From branding, logos and illustrations for independents and family businesses, to dreaming up, designing and developing ambitious websites and apps with my partner.

Over the past few years, I’ve landed some roles at some proper agencies, which has allowed me to level-up my skills. Now, I create kick-ass, fully accessible websites, engaging animated video storyboards, eye-catching theatrical posters (and some less-exciting health and safety ones), dazzling brands with detailed guidelines, accompanying assets, bells, whistles and more.